It can also help you follow data privacy laws better by lending some organization to governance practices. Users can define rules/triggers within the TMS’s interface and then based on those rules, the container tag will fire other tags.īesides being convenient and more organized, a TMS can make your web pages load more quickly by controlling the way your tags load. What Is a Tag Management Solution?Ī tag management solution or system (TMS) is a platform that allows you to deploy all the tags on your website via a single container tag. Instead of deploying each tag individually, companies can instead deploy a TMS container code and, within a TMS interface, set rules for when any other tags should fire. Tag management systems (TMSs) make it possible for marketers and analysts to deploy and manage the tags on their site without relying wholly on IT.
Traditionally, marketers and analysts had to submit a ticket to IT every time they wanted to deploy or update a tag, making it harder for data-driven professionals to be agile and measure quickly.